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Carter's

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Overview
When writing for children’s clothes, it’s all about the moms who buy them. For this assignment, I tugged on happy childhood memories—both ones they’d remember and ones they’d create.

Caption
Meet the girl’s club of Knollwood Drive. Uniform of choice? Pants and Tees.

Caption
It seems the Cargill girls are dressed in the right attire to draw stars and cows jumping over the moon.

Caption
Will Betsy ever surrender her favorite shirt to the washing machine? Stay tuned.