Mobile Work

• Identify iOS App Store changes and recommend updates to optimize new opportunities to educate potential downloaders

• Rework App Store description for consistency and scanability

• Create "What's New" copy to update users on more than just bug fixes

• Recognize and recommended ideas to enrich the App with more surprise-and-delight opportunities

• Collaborate with vendor to identify and test key metadata for ASO

• Create "thank you" messaging for ten-millionth App download


Emily is in a class by herself! I have been working with Emily on mobile content strategy for IHG and her attention to detail, incredible thirst for information, and her high-energy for her craft is infectious. You can see her passion – she’s not only there to help create good content, but she’s also there to educate. Her direct but flexible approach is incredibly refreshing.

Susanna Boyd
Global Product Administrator, IHG