• Brochures
• Guerrilla
• Taglines
• Web
• DM
• Print
• Other
• Promotions
• Outdoor
• Radio
• TV
• Emails

Challenge

Win the Carter’s children’s clothing account.

Concept / Copy

Worked on both.

Solution

Thought about my favorite clothes as a kid and how they made me feel. Called Mom to have her send pictures from my childhood and used them to create the look and feel for this campaign.