Global template. Boutique fit.
1.
Create a flexible, non-branded digital experience template within IHG’s global portfolio for independent hotels to benefit from the company's scale and reach, while still remaining brand independent
2.
Use one-off properties to leverage IHG systems (global reservations, digital platforms, and voice capabilities) while retaining independent brand identity
• Work with product owners to identify key branding issues
• Research content to create audit for architecture recommendations
• Provide CMS Map for developers and Project Guide for hotels