• Identify iOS App Store changes and recommend updates to optimize new opportunities to educate potential downloaders
• Rework App Store description for consistency and scanability
• Create "What's New" copy to update users on more than just bug fixes
• Recognize and recommended ideas to enrich the App with more surprise-and-delight opportunities
• Collaborate with vendor to identify and test key metadata for ASO
• Create "thank you" messaging for ten-millionth App download